Go-To-Market Success Takes a Team. Align Yours With Insight, Not Guesswork.
Great teams win when they move with clarity and confidence. I help companies and their leaders unlock deep insights, turn those insights into alignment — and alignment into growth.
The #1 reason companies struggle to scale? Alignment.
Cross-functional alignment isn’t for the faint of heart. Building rapport takes time, credibility, and a clear understanding of how each team contributes to growth. Too often, no one owns the full picture — the connective tissue across product, marketing, sales, and customer success.
That’s where product marketing and go-to-market (GTM) planning come in. With the right mix of intuition, data, and true voice-of-customer insight, companies can create winning strategies that teams want to align around.
3 key elements of a successful go-to-market strategy:
A successful go-to-market strategy isn’t built on tactics - it’s built on a holistic plan that understands each team’s role and anchors their focus in three key elements:
1. What: What pain are you solving? What alternatives are you better than? What benefits do you deliver? These answers shape your narrative and positioning.
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2. Who: Who experiences these pains? Who are you helping? Which industries, functions, and company sizes (enterprise or SMB)? Exploring these questions defines your Ideal Customer Profile (ICP) and personas.
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3. How: How will you reach those ICPs and personas? Where do they consume information? Will you prioritize net-new logos or expansion? And through which channels - sales, marketing, partnerships, content, events, or a mix?